How Insurance Agents Can Gain Trust

How Is Trust Earned between an Insurance Agency & Clients

In today's day and age, especially in the  insurance industry it is very important to build a trusting, reliable relationship between insurance agents and their clients.  With all the competitive companies, different distribution channels and agencies out there it is a priority that the client feels comfortable knowing that their agent is putting the clients interest firs, providing the best service, coverage and price for their needs.   Here are some thing we do at the Cote Agency to make our clients feel comfortable to do business with us.

1) Be Ourselves.....It is almost a certainty that everyone has had an unpleasant or bad experience with a salesperson.  We try to always be ourselves, we aren't fake and we don't try to manipulate people into doing things that aren't good for them or their situation. We always try to live up to our mission of treating clients like family by providing outstanding service at the best price every time!

2) Be Consistent.....Trust is dependent on showing the clients that our behavior is consistent and persistent over a period of time. We do what we say we are going to do and we try to get to know our clients and what makes them tick. People are drawn to those who show interest in them this is a crucial element in building a relationship.

3) Be Truthful and keep an open mind......Trust develops when clients know and feel that we are trying to help them. We are never be afraid to point out that a particular product or insurance company might not be the right fit for their particular needs.

4)  We Value the relationship..... We have a conversation, and don't give a sales pitch. we are willing to take a stand even when it's unpopular and give clients the ability to make a decision based upon their knowledge and what is right for them individually.   We never promise what we can't deliver.

Of Course gaining trust is only part of the equation we must also have products that clients want and need and we need to have the ability to show added value while also solving clients problems. Our Agents here at Cote Agency have the ability and knowledge to serve our clients for a lifetime.

This blog was written by Camille at our Greenfield Center office. Come and see why Camille's clients love working with her.

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